We created our polish in 2006. We wanted a healthier nail polish, so we skipped the formaldehyde, skipped the toluene, and skipped the DBP. We use only the finest ingredients. We added extra pigment for more vibrant colors. Then we added base coat, strengtheners, and top coat. "Just Polish and Go." Our formula will outshine and outlast the rest. We have also added a full men’s line of polish.